‘I was tired, behind the scenes was crazy’ — Carter Efe explains why he quit relationship content

Nigerian skit maker and content creator Carter Efe has opened up about why he moved away from relationship content, revealing that the reality behind the scenes began to take a toll on his mental health.

Carter spoke during a recent episode of Cocktails & Takeaways, where host Madame Joyce asked him about the disappearance of his relationship-focused content.

The content creator explained that he eventually realised he was becoming too dependent on his relationship for his identity and creative success.

“I’m a smart boy. God gave me brain. I know say this thing go take my life,” he said.

Carter recalled a period when he struggled to create content whenever his partner was not around.

“There was a time I could not do content if I don’t see my woman. If I don’t see my woman, I cannot shoot content,” he said.

According to him, he later understood that his identity and success should not be tied to another person.

“You don’t have to attach me to anyone. Like don’t attach my glory also to someone else,” he said.

He also revealed that fans often demanded to see them together in videos, even when they were experiencing disagreements privately.

“Some people don’t even care, even when you people are quarrelling, they will say they want two of you together in that video. I have to, like, use my own brain and say no,” Carter said.

Describing what happened behind the scenes, he said their relationship struggles were often very different from what viewers saw online.

“Do you know how many times I’ll cry before we shoot? We’ll f+ght, f+ght, f+ght before we start content, before we even shoot, before we face camera. We will now do post then a lot of people will now be saying love, love, love, love. Four thousand comments, five thousand comments. I was tired because behind scene is cr@zy. Your mental health is going,” he said.

Carter explained that disagreements over the type of content to create also became a recurring source of tension.

“The woman will be saying she does not want this, you will be saying you want this, she will be saying no, this is the right one. Issue,” he said.

He acknowledged that relationship content was something they had pursued for years but questioned whether it was sustainable in the long term.

“But for real, is that what we want to do for years? No, you can’t deceive people for years,” he said.